S.E.O. & media planning
A good e-marketing plan must take two factors into account. The first one is the opportunity of planning Direct E-mail Marketing (DEM) campaigns to reach very specific target segments. The second one is the activity of positioning, traditional and sponsored, in search engines. Any company wishing to grow cannot currently set aside these two elements.
Moreover, in a relational marketing view, a company's capacity to perceive and transform into useful information its users' behavioral attitudes takes on a distinctive importance. This activity of automated behavioral segmentation, supported by Femar Consulting and in constant development, takes the name of Behavioral Targeting Automation.
Direct E-mail Marketing (DEM) is a type of communication that carries business information towards profiled user databases. This is a highly targeted activity that is aimed at very specific targets. The key factor revolves around the capacity of assigning a creative graphic and textual concept to the e-mail and the precision with which sources are selected and the campaign is planned.
In a highly competitive moment between companies, an e-marketing strategy cannot omit one of the aspects that over the past few years have changed the way we surf the Internet. In order for a site to be visited by users it is necessary to implement a series of actions that aim to position it well within search engines, and to plan activities and campaigns that increase its visibility.