Quattro affidabili soluzioni professionali per il sito web preingegnerizzato, la piattaforma di e-mail marketing, il negozio di e-commerce e il CRM aziendale.
iCatalogue™ è una rivoluzionaria piattaforma di Enterprise Catalog Management: offre tutto ciò che serve per usare l'iPad al posto del catalogo cartaceo.
Technological evolution, together with users’ ever-increasing command of the means, has over the last few years generated a general shift of attention from company to customer.
This trend has been noted in all merchandise sectors and all contexts, but even more strongly on the web.
Today, consumers no longer expect to be treated as a passive agent in communication, rather, on the contrary, they wish to be emotively involved in a constructive and two-way dialogue with the company.
In this view, therefore, the formulation of a well-defined e-marketing strategy becomes essential, and it needs to be able to take into account customers' requirements whilst improving the relationship and the rapport.
Creating, developing and maintaining customer relationships must be one of the primary objectives of a company that wishes its business to grow. Knowing its customers and acting in order to increase its loyalty means generating a positive emotional experience that can constantly be translated into new opportunities, both on the customer and its relationship network.
Femar Consulting supports enterprises’ online business not only by providing them with all the tools necessary to develop the activities of e-commerce, but also by outlining a full marketing strategy that can grant strength, value and visibility to product. So that e-commerce can grow, it needs to be constantly fed by coordinated marketing activities.
Creating a direct and continuous dialogue with consumers is essential in order to foster the relationship. A good e-mail marketing strategy must be able to find the right balance in planning that includes mail outs for events, news, promotions or birthdays, without ever being invasive: it follows that a creative, communication and design consultancy is essential.
Over fourteen years of experience allow us to provide our creative contribution in every context. Fresh and winning communication improves the emotional grip on the target customer, tempting them to find out more. The creative element emerges both in the graphic concept which enriches communication, and also in the text concept through a series of careful details.
Through advanced automated behavioral targeting techniques it is possible to monitor and collect information about the behavior of users during surfing. The aim is to identify data on interests and attitudes to be used to make communication more targeted and to increase the effectiveness of campaigns.
The technical innovation of the last few years, together with the increased freedom in accessing the Internet, has revolutionized not only the way people communicate, but also the way companies do. The outcome is the growing importance of social media also in companies' business activities, which can reach customers by using 2.0 language.
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